Branding and Design

Services

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Marque is a brand agency that works with you to craft compelling narratives, distinctive visual identities, and memorable brand experiences. From strategy and conceptualisation to implementation, our branding services encapsulate the art and science of branding, delivering solutions that resonate with your audience and stand the test of time. Learn more about what we offer below.

 
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Brand Strategy →

This is the starting point for any project. A big-picture view of the environment, the market, competition and the company’s goals. It provides a business framework for creating successful and sustainable brands. The same principle applies to any requirement, whether marketing, promotional, digital, content, creative, campaign or communication planning. Our approach is strategic, systematic, thorough and insightful from discovery to delivery.

Learn more about brand strategy


Brand Design →

You may ask, how can a symbol or a set of symbols capture the essence of a brand? It happens by working within the framework of the brand strategy, which informs the design brief. The brand identity elements are reasonably well understood – a name, logo/brand mark, colour palette, typography, graphics, motion and photography styles and messaging. Importantly, strong brands are created when the visual and verbal elements work together to build a brand identity that resonates with the target audience and expresses the brand’s positioning and difference.

Learn more about brand design


Brand Delivery →

Brands need to be ‘out there’. We create compelling narratives, visuals, rich media content and interactions that showcase, spotlight and put the brand centre stage. This exposure builds awareness, makes connections, creates loyalty, builds trust, attracts new customers, retains current ones, grows revenue and establishes market leadership.

Learn more about brand delivery


Frequently asked questions

  • Branding services use strategic, design, creative and digital disciplines to develop and create a unique and consistent identity for your business. This can include brand strategy, identity design, brand messaging, website development, promotional campaigns, content development and more.

  • Branding services are a valuable investment if you want to establish a strong, differentiated identity for your business that connects with your target audience, enables you to stand out and achieve your business goals.

    Consider our branding services if you need to strength your market position, your business lacks a cohesive brand identity, or you’re starting a new business, or rebranding.

  • Strong brands:
    • Increase brand awareness.
    • Retain and attract new customers.
    • Improve a brand’s reputation
    • Build trust and loyalty.
    • Stand out from the competition.
    • Boost employee confidence.
    • Drive improved sales and profitability.
    • Increase business value.

    Already have an established brand? No worries. Marque offers rebranding services that will help you to retain and attract new customers, grow new markets and launch valuable brand extensions.

  • The cost of our branding agency's services can vary depending on the scope of your project, timings and the needs of your business.

    We recommend getting in touch for a quick and easy consultation to learn more about what you want to achieve. Then we will develop a comprehensive and detailed proposal that addresses your specific needs.

  • Branding and design aren’t random acts. They need information about the market and the competition; and knowledge of the business and marketing strategies. And they require a structured process of activities from research, brand strategy planning and development, design and execution. We call this our 4D process – discovery, definition, design and delivery.

  • The amount of time it takes to complete a branding project will vary depending on the project's scope, the complexity of your needs and your timing requirements. In some circumstances we will focus a lot of resource to deliver a brand in a contracted time frame, because timing is critical. Generally, however, the first phases of discovery, definition and design can take one to three months.

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