Services
Full marques
Marque is a brand agency that works with you to craft compelling narratives, distinctive visual identities, and memorable brand experiences. From strategy and conceptualisation to implementation, our branding services encapsulate the art and science of branding, delivering solutions that resonate with your audience and stand the test of time. Learn more about what we offer below.
Brand Strategy →
This is the starting point for any project. A big-picture view of the environment, the market, competition and the company’s goals. It provides a business framework for creating successful and sustainable brands. The same principle applies to any requirement, whether marketing, promotional, digital, content, creative, campaign or communication planning. Our approach is strategic, systematic, thorough and insightful from discovery to delivery.
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Brand Design →
You may ask, how can a symbol or a set of symbols capture the essence of a brand? It happens by working within the framework of the brand strategy, which informs the design brief. The brand identity elements are reasonably well understood – a name, logo/brand mark, colour palette, typography, graphics, motion and photography styles and messaging. Importantly, strong brands are created when the visual and verbal elements work together to build a brand identity that resonates with the target audience and expresses the brand’s positioning and difference.
Brand Delivery →
Brands need to be ‘out there’. We create compelling narratives, visuals, rich media content and interactions that showcase, spotlight and put the brand centre stage. This exposure builds awareness, makes connections, creates loyalty, builds trust, attracts new customers, retains current ones, grows revenue and establishes market leadership.
Learn more about brand delivery