We like to express our opinions, but try not to be too opinionated. But it’s true we have a thing about the written word as it’s part of every brand’s repertoire. Check out a blog or two, and make sure to read between the lines.
Tradie Magazine recently faced criticism in the New Zealand subreddit for using AI-generated images without informing readers. "So what?" you might say, "they're just images." While it may seem trivial, if brands lack transparency, reputation is eroded.
Read MoreIn the fiercely competitive world of tenders, standing out from the crowd requires more than just a strong proposal; it demands a robust strategy, a compelling idea and impeccable design.
Read MoreBranding is not a ‘quick fix’. It is more of a slow burn. While it’s possible to get quick runs on the board, the full benefits of branding are experienced over time. We believe that doing nothing or slowing things down can erode brand equity and market visibility. If you start that rebrand now, you will have some real brand momentum as we emerge from this current financial funk.
Read MoreNew Zealanders lose a staggering $200 million per year to financial fraud. In just five minutes, our branding agency demonstrated how banks can use simple design practices to create clearer alerts that could help reduce fraud and build consumer trust. See our payee screen redesign, which puts an urgent stop sign – front and centre.
Read MoreJoin us in a series of blog posts as we navigate using SEO and AdWords to improve our digital presence. We’ll share our challenges, our screw-ups and our wins. So let’s get started.
Read MoreBrand loyalty is important for every business, as it is critical to driving growth. Learn more about the factors and considerations that drive brand loyalty.
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