We’ve come from places wide and far. Aerana, Irāna, Kōtirana, Ingarani, Tiaina, Hāmene. Aotearoa is our whenua. Tāmaki Makaurau is our home.
We are Marque, a branding, digital and design agency. We’ve been doing this for over 20 years, working with organisations across Aotearoa.
Tikanga Māori is part of who we are. It locates us, guides our thinking, influences our design and enriches our lives.
On the Marque
We translate brand strategies into differentiated brands and create compelling content, websites, digital platforms, and campaigns that attract customers, drive demand, and help clients win. Our full-service offer includes research, strategy, design, brand stories, promotional and campaign planning, copywriting, environmental design, photography, videography, illustration, animation, social media content, web design and development.
This is the starting point for any project. A big picture view of the environment, the market, competition and the company’s goals. It provides a business framework for creating successful and sustainable brands. The same principle applies to any requirement, whether marketing, promotional, digital, content, creative, campaign or communication planning. Our approach is strategic, systematic, thorough and insightful from discovery to delivery.
You may ask, how can a symbol or a set of symbols capture the essence of a brand? It happens by working within the framework of the brand strategy, which informs the design brief. The brand identity elements are reasonably well understood – a name, logo/brand mark, colour palette, typography, graphics, motion and photography styles and messaging. Importantly, strong brands are created when the visual and verbal elements work together to build a brand identity that resonates with the target audience and expresses the brand’s positioning and difference.
Brands need to be ‘out there’. We create compelling narratives, visuals, rich media content and interactions that showcase, spotlight and put the brand centre stage. This exposure builds awareness, makes connections, creates loyalty, builds trust, attracts new customers, retains current ones, grows revenue and establishes market leadership.
The Role of Brand in Creating Award-Winning Tenders
In the fiercely competitive world of tenders, standing out from the crowd requires more than just a strong proposal; it demands a robust strategy, a compelling idea and impeccable design.
Banking on trust: Our 5-minute design tweak to save $200M
Following Parliament’s Finance and Expenditure Committee inquiry into banks’ processes and consumer protections against scams, Commerce Minister Andrew Bayly has ordered banks to develop a voluntary reimbursement scheme for scammed customers.
