Rauawa was established by the National Iwi Chairs Forum to help address one of the major constraints on Māori economic development – access to capital at scale.
Rauawa is a financial intermediary with its own mandate and operational independence, and an all-of-iwi kaupapa to harness the collective scale of the Māori economy.
Marque was engaged to create a brand equal to that ambition— unmistakably Māori-led and able to speak with authority to all audiences,including iwi, government officials, domestic and international investors, and finance-sector partners.
At its heart is a forward-looking idea – to create the systems, relationships and pathways that can support Māori prosperity for generations to come.
The identity brings that idea to life through a distinctive custom wordmark, a bold, contemporary colour palette and a graphic language centred on perspective, connection and collective strength.
A viewfinder device focuses on what lies ahead, while woven forms represent the strength that emerges when people, resources and ambition are brought together.
The result is a progressive, commercially assured brand grounded in kaupapa Māori and the principle of whakakotahitanga – togetherness, shared purpose and collective action.
