The campaign aimed to raise awareness and encourage visits to the exhibition Are We There Yet? Women and Equality in Aotearoa, while prompting Aucklanders to reflect on and discuss current gender equality issues.
The concept used contemporary portraiture and protest-inspired visual language to connect historic activism with present-day issues.
Four hero executions invited audiences to consider progress for themselves, making the campaign provocative and participatory rather than commemorative or instructional.
