Digital is the printing press of our time. A powerful system of disseminating content, enabling communication and creating immediacy and intimacy with audiences. We love the culture of openness and sharing and we're proud to call ourselves digital natives.
Our user experience design process relies on research, collaboration, creating thinking and heaps of experience. We start by understanding what users want, plot their journey, identity the roadblocks and then design to create simple and intuitive solutions that are accessible, easy to use and visually pleasing. Then we test and refine until we have created the very best user experience.
We’re know how to get to grips with what users want and prefer, how they interact and designing interfaces that are accessible, clear, consistent and easy to understand for a range of platforms, from simple websites to web applications, peer to peer lending platforms and native apps.
We design sites from simple informational sites to complex web applications. The common denominator for every site we design is a branded experience that's simple, visually beautiful, smart and functional. One that anticipates and guides users to enable them to achieve their goals.
Creating responsive experiences across all browsers (desktop, tablet, mobile and new devices) is a mandatory. So, we design interfaces that scale effortlessly and attract and engage on any size device.
Before we start concepting any site, we create a two dimensional, structural map of the site. This enables us to plan the site architecture, content and functionality, information heirarchy and describe the user interface so we can most effectively illustrate/communicate how the site will work.
Mobile is fast becoming the preferred platform, which requires a different type of design thinking and the use of a range of features and techniques tailored for this environment. Similar challenges exist for emerging platforms, but we’re expert, informed and experienced which means we can create solutions with confidence for any platform.
We create smart content plans that enable brands to attract and hold attention. Themes and messages are written, expanded and designed, then organised in a hierarchy so the content is cohesive, engaging and easily digested by different audiences across a range of channels.
Building a great user experience is impossible without getting to grips with mapping the different customer types and their entire customer journey. This means creating rich personas for each customer type, interrogating their issues and highlighting any self-service opportunities. We regularly conduct and facilitate customer journey workshops with small and large teams.
When we conduct user testing, we use a range of methods to test assumptions, uncover any problems and evaluate a new website or app, with the objective of making continuous improvements to optimise usability.
Once the design is fully resolved and signed off, we start the build. The build goes through a number of stages until we are ready to start testing, before going live. Then we optimise the site and continue to tweak and improve for ongoing performance. We develop sites that generate the best user experience through a combination of strategically designed content and precision coding. The result? Better performing websites, results and greater profitability.
Social media is not a ‘cookie cutter’ channel so our approach is to gather insights that inform the development of social campaigns that can attract and drive brand engagement, lead generation, sales and deliver results.
Digital planning can address a variety of issues, from promotional plans that entirely focus on digital and social channels and applications, to helping clients develop process solutions to improve brand delivery and customer experience.
We’re strategist, writers and designers, so content creation is second nature to us.
We create social media strategies that enable businesses to fulfil many of their comms goals and objectives by using social channels to build greater visibility, awareness and recall and to drive sales and demand. Social media can be a minefield for many businesses, so building a smart, easily actionable plan is an essential first step. If you’re looking for measurable wins through social media channels, we can help.
