We’re a mid-sized branding and digital design agency that’s been 20 years in the making. Along with a full service offer, experience is a big part of what we bring to the table.
We’re creative, yet practical and hands on, business-led and outcome-focused. We believe that branding should result in tangible business benefits, otherwise what’s the point.
And we live by these values.
Outstanding – we aim for exceptional in everything we do
Always – we deliver without exception
Inquiring – we ask lots of questions starting with why
Equals – we behave as partners, everyone should be heard
Tenacity – we’re inexhaustible with loads of self belief.
We have a full range of brand and design services which allows us to work with brands from research through to implementation.
While we do work successfully with other communications partners from time to time, we know there's real value in having one agency do the whole lot.
Brand audits Qualitative research Brand strategy Marketing Naming Graphic design Web design Coding Copywriting Illustration Promotion Environmental Social media Employer branding Annual reports Internal branding
This isn’t just about longevity. It’s also the diversity of projects in terms of sectors, size and how long a business has been around.
Not every project involves developing a brand. Some have a single focus such as an annual report, environmental branding, a promotional campaign, creating an exhibition or just developing a presentation.
We bring all of our experience to each project which means we hit the ground running, arrive at solutions quickly and work more cost-effectively.
We’re fairly process driven. Not at the expense of creativity, it actually enhances it, but to make sure we get the information we need, to enable us to execute with confidence and produce exceptional results on time, every time.
We refer to our branding process as the 4Ds which gets us from research and developing the brand strategy, to design and implementation.
Rummaging around and finding out stuff about the past, the future, plans, hunches, dreams and the competition.
Whiteboard sessions, focus groups, one-on-one interviews, site visits, brand assessments, visual audits, competitor and market analysis.
Distilling complexity, joining stuff together, rendering, shaping, polishing and revealing the brand’s truth.
Brand strategy – purpose, values, behaviours, personality, essence, positioning, value proposition; brand story and promotional strategies.
Creating a visual expression of the brand that captures its essence, articulates its truth and looks pretty damn good.
Visual identity system – brand name, logo, colour palette, typography, photography style, secondary graphics and language.
Liberating the brand to take on the world, seduce customers, bury the competition and exceed business objectives.
This can be a long list – website, social media, advertising, stationery, office graphics, proposal docs, presentations, internal and external launch, signage, exhibition stands, banners.
What others say
I must admit I was a bit of a novice when it came to branding, but Lezlie took me under her wing and stepped me carefully through the process.
This was important as I immediately understood what the design was saying about my brand. All in all I was pretty stoked with how it was done and the outcome.
I’ve worked with Marque on three separate brands. One of the things that impresses me is the attention they give to developing the brand strategy and sorting out messaging.
This has meant our market communications and positioning has kept us on the front foot and top of mind.
I’ve worked with Marque on the production of 13 annual reports. They’re like a well-oiled machine – take the brief, develop the concepts, place in the content and get it printed. No drama, well organised and easy to work with.