Brands need to be ‘out there’. Promotion show-cases, spotlights and puts the brand centre stage. It builds awareness, makes connections, creates loyalty, builds trust, attracts new customers, retains current ones, grows revenue and establishes market leadership.
You may have your marketing plan sorted but need help developing the promotional part of your plan. We can help by developing the right strategies, activities, media, channels, themes and messages that will make your brand turn heads, get talked about and keep people coming back for more.
We create strategies that enable brands to get noticed, attract and hook target markets, audiences, customers and influencers. And we develop plans that will increase our clients’ ROI and deliver tangible KPI driven results.
Whether the campaign has a public face or is targeted at a specific sector, we use all our capability to create campaigns that engaging, eye-catching and memorable campaigns. And we measure results against agreed KPIs.
We create brand activations; experiences and interactions, which will not only get you noticed and remembered, but through visibility and proximity create powerful connections and importantly motivate customers to engage.
Writing is part of our brand and promotional repertoire. Along with design, it’s the most important tool we have to bring a brand to life. While design creates the visual expression of the brand, writing is its verbal counterpart. We use the brand’s tone of voice to write evocative copy that engages audiences, conveys key messages and creates memorability.
Campaigns have many moving parts. We work with clients, suppliers and third parties to ensure coordinated implementation, effective execution and adherence to KPIs.
