Ripple is a New Zealand brand that uses world-first technology to aid blind and visually impaired people, allowing them to move around indoors and out with greater mobility, confidence and independence. The identity expresses the aspirational and intuitive qualities of the product, with tactile and visual features that respond to the functional needs of the audience.
Like any brand, every audience is unique. But all audiences have one thing in common. They can never be fooled. If their emotional needs are not met they’ll take their business elsewhere.