World-first technology making emotional brand connections

World-first technology making emotional brand connections

Ripple is a New Zealand brand that uses world-first technology to aid blind and visually impaired people, allowing them to move around indoors and out with greater mobility, confidence and independence. The identity expresses the aspirational and intuitive qualities of the product, with tactile and visual features that respond to the functional needs of the audience.

ripplevision.me

Client: 
Ripple
Services: 
Branding
Digital
Visual Identity
Ripple logo on a purple background
Ripple business cards on a yellow background
Ripple business cards clustered together on a black background
Ripple stationary on a black background
Two screen shots of the Ripple website, one in full colour and the other using colours for viewers who are visually impaired
Ripple dvd and dvd sleeve on a yellow background

Like any brand, every audience is unique. But all audiences have one thing in common. They can never be fooled. If their emotional needs are not met they’ll take their business elsewhere.

3D Ripple icon on a purple background