Orbis is a startup operating in the freight forwarding, warehousing, distribution and logistics industry.
The Orbis proposition is unprecedented and quite unconventional for this market. As opposed to providing freight forwarding services, Orbis markets and manages key accounts. Which means they focus entirely on talking to companies about their freight forwarding needs, coming up with the best solutions and solving problems.
So the brand needed to stand apart, signal the highly personal nature of the offer and convey a sense of being easy to talk to, get on with and importantly understand.
The Orbis brand is a breath of fresh air in a typically conservative industry. And it’s presents with a touch of attitude, which grabs attention while being highly approachable.