Letsplay.live

LPL crowd scene
Letsplay.live

NZ’s first professional eSports brand, Letsplay.live (LPL), along with its brand extensions EBLACKS and High School League, needed to be impactful and connect with players, followers and corporate sponsors.

The brand system while visually powerful and constant, was created using a dynamic ‘line’ as a flexible element to animate around or to hold content.

Letsplay.live (LPL) launched last year and in very short time has run two major competitions (League of Legends and Call of Duty) which were broadcast live on Sky Sports and online through Letplay.live and Twitch. The response to the new brand has been impressive with large audience and visitor numbers, indicating that, like the rest of the world, eSports is very much 'alive' and on the rise here in New Zealand.

Letplay.live

Client: 
Letsplay.live LPL
Services: 
Branding
Copywriting
Digital
Environmental
Promotional
Strategy
Visual Identity
LPL animation
LPL business cards
LPL crowd
LPL website
LPL website
LPL posters
LPL icons and graphics
LPL banners
LPL photos