Starting up and starting out

LendMe logo on a green background
Starting up and starting out

The New Zealand financial sector has changed in a major way since the Global Financial Crisis. Peer to peer lending is a new offer that challenges traditional lenders such as the banks and provides more options for borrowers and lenders. We developed the LendMe brand in the knowledge that it would be a digital marketplace that puts lenders and borrowers directly in contact with each other and that it needed to introduce transparency and immediacy to the transaction between the two.

Visual Identity
Lendme home page on an iPad
Illustration of the LendMe animated explainer video
Screen shots on an iPad of the 'about us' section of LendMe website
Montage of images of people LendMe customers
Two images showing the LendMe dashboard on an iPad
Two images showing the borrower and lender dashboards on an iPad