Is the digital experience becoming the defining brand experience?

Graphic devices with cogs on a blue background
Is the digital experience becoming the defining brand experience?

A website is often the first experience people have of a brand, so if there’s one place where first impressions count, this is it. Language often plays a big part in expressing a brand and in the case of Harker's website, it’s certainly been given a work out. It not only expresses key brand attributes, but also has a role as a call to action.

www.harker.co.nz

Client: 
Harker
Services: 
Branding
Digital
Strategy
Visual Identity
Harker logo and word marque on a dark blue background
Harker home page on an iPad
Harker "Our Principles" webpage on iPad
Harker projects pages on iPad and iPhone
Harker "contact us" form on iPad