Thinking inside the square

Brand language on vinyl strips inside a corporate office
Thinking inside the square

Actually it was a rectangle, but the creation of McConnell Dowell's new office space was an opportunity to express the brand in a different way while still remaining true to the brand’s core idea. And it wasn’t done in a singular way. There were a number of interpretations based on the function of the space, from more playful graphics in the cafeteria to a more serious treatment in the boardroom.

Office branding is not just for employees. It's another brand experience that affects everyone and becomes a compelling expression of what the brand stands for.

Client: 
McConnell Dowell
Services: 
Environmental
Strategy
"Home without harm" written on vinyl on a corporate wall
"Mind over matter" written on vinyl on a corporate wall
Illustrations on a white wall in a kitchen
Illustrations on a white wall in a break out area
Three people sitting at a table talking