Actually it was a rectangle, but the creation of McConnell Dowell's new office space was an opportunity to express the brand in a different way while still remaining true to the brand’s core idea. And it wasn’t done in a singular way. There were a number of interpretations based on the function of the space, from more playful graphics in the cafeteria to a more serious treatment in the boardroom.
Office branding is not just for employees. It's another brand experience that affects everyone and becomes a compelling expression of what the brand stands for.