What’s in a brand name?

Electrix pattern
What’s in a brand name?

Electrix had moved into new sectors and there was a concern that the company name was confusing.

However we soon found out that the associations audiences had weren’t with the services but with brand attributes, such as pride, performance and value.

Services: 
Branding
Environmental
Promotional
Visual Identity
Electrix logo
Electrix brand iconography
Electrix business cards
Electrix brand
Electrix office fitout reception wall design
'Let's get the best out of each other' and Electrix patterned glass
Electrix office fit out design, 'people power, power people'

"What Marque has been able to do is give us is a new brand identity that not only draws on our heritage but positions us as a progressive and forward looking business." — Gavan Jackson, Managing Director

Electrix office fit out design, 'people power, power people'