Coast Plaza

Coast Plaza sign
Coast Plaza

Whangaparaoa Peninsula is not only a place, but a destination, with a well-defined identity and strong sense of community. The Plaza Whangapararoa, played a bigger role in the community than most shopping centres, but the brand was tired and didn't capture any sense of the unique qualities of the region.

A rebrand was an opportunity to become an even stronger focal point for the community, heighten engagement, enhance the shopping experience and play a stronger role in attracting new tenants.

A new Coast Plaza brand was launched, along with a transformed courtyard. But the new name and visual identity is just a forerunner for more brand developments, including a new restaurant precinct, children's playground, a revitalised retail mix and extensive internal refurbishment. 

Coast Plaza visually expresses the proposition of an 'all in one' shopping experience and subtly leverages the ownable visual characteristics of the region: sky, water, sand and greenery.

Coast Plaza is engaging, warm, vibrant and likeable.

Coast Plaza
Visual Identity
Coast Plaza logo
Shop, meet, treat, play
A great place to meet poster
Coast Plaza website home page
Coast Plaza business card and letterhead
Gifts for tenants, tote bag, coasters, gift cards
Tenant briefing brochure
Coast Plaza courtyard entrance signage
Coast Plaza illuminated sign in courtyard
One for the Coasties mural
Coast Plaza wayfinding and directory
Coast Plaza carpark sign
Coast Plaza plinth, icon and graphics
Coast Plaza old couple having a coffee
Play at Coast Plaza