CivilShare is a online marketplace for civil contractors, where they can buy, sell, share and exchange equipment and materials. It’s also a place which provides a forum for the industry, where people can exchange ideas, share knowledge and post information.
It brings people together so they can talk and trade.
CivilShare is a connector. So a simple ‘connector’ graphic is not only used as a key feature of the word mark, but is also to create, nav symbols, icons and a joining device to strengthen the memorability of the brand.
The tagline Trade & Talk distils Civilshare’s offer, reducing the language to its simplest and most powerful form.