Top 5

Absolut Vodka (although
Smirnoff's better),
Koala Wine, Looters Named
and Shamed and much more!

Check out our Top 5; the best links, articles, images, videos that we found online this week. 8 August 2011.

Branding

1. Brand Building: Fear Decisions By CommitteeIn his autobiography, “Confessions of an Advertising Man,” legendary advertising pioneer David Ogilvy, tells how he was once invited to a corporate meeting to compete for a major account. read more (brandingstrategyinsider.com)

2. Fruita BlanchFruita Blanch is a family business with a long tradition. Generation after generation, Fruita Blanch has grown fruit and produced their own jam, preserved products and we think it looks HAWT! read more (identitydesigned.com)

3. Malt-O-Meal, Goes Out of the Box to Avoid Getting StaleIn this Brand Innovator Spotlight, Chris Neugent, Chairman & CEO at Malt-O-Meal explains how the CPG brand is increasing market share by not just being lower priced but via green packaging that goes social. read more (forbes.com)

4. NASA logo evolution: meatball vs wormNASA’s original logo dates back to 1959 when the National Advisory Committee on Aeronautics (NACA) metamorphosed into an agency that would… read more (logodesignlove.com)

5. Foster’s Brews New ImageEstablished in 1907 with the union of Foster’s Brewing Company, the Victoria Brewery, the Carlton Brewery and three other Melbourne breweries… read more (underconsideration.com)

Marketing and Advertising

1. The Biggest Mistake Brands Make When It Comes To Social Media What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in… read more (twistimage.com)

2. Essential Customer Touchpoints for Online Marketershere’s an approach to better understanding how consumers/buyers move about the web and opportunities for marketers to connect, engage and inspire commerce. read more (toprankblog.com)

3. Who first thought to milk a cow?Have your ever asked yourself who has been the first man who thought to milk a cow? Cravendale has the answer. Once again milk marketing is brilliant.
read more (adverblog.com)

4. 10 Funniest Commercials of All Time Sure, humor is subjective—but some advertising over the years has been undeniably hilarious. Here are our picks for the 10 funniest mainstream commercials ever made. read more (adweek.com)

5. Absolut shakin’ it up for Fashion Week How do you make vodka that much more fashionable? Absolut has an idea or two and it’s strutting those ideas around as part of the upcoming New Zealand Fashion Week. read more (stoppress.co.nz)

Design

1. Herman Miller Unveils The Ultimate Desk For WorkaholicsAmericans work too much. Herman Miller’s new Envelop Desk doesn’t pretend otherwise and is designed to make it comfortable to park in front of a computer for hours on end. read more (fastcodesign.com)

2. Liverpool English Pub Liverpool English Pub is the first classic English pub in Ukraine. While working on the project it was very important to show the connection between the brand identity and traditional England. read more (identitydesigned.com)

3. Horrible movie clichés infographicsThese infographics for the New York International Latino Film Festival are great, they show some unmissable movie clichés in cool graphics. read more
(designer-daily.com)

4. Fresh From The Dairy: Happy TimeEveryone needs art that makes them smile, and these are just a few pieces that give me a tiny moment of happiness. I hope that they make you smile, too.
read more (design-milk.com)

5. Wine: Koala Ranch by Lindsey AhoOne of my favorite campaigns in her book is this one for Koala Ranch. I love how simple the packaging and logo are compared to the posters. It really shows Lindsey’s range as a designer. read more (allanpeters.com)

Social Media

1. Greater Manchester Police Names & Shames Rioters on Twitter TwitterIn the name of swift and public justice, the Greater Manchester Police has begun tweeting the identities of people convicted of criminal damage and disorder during riots this week in Manchester and Salford. read more (mashabe.com)

2. How a Blogger can Build a Global Audience from Zero: Part OneIf you are a entrepreneur or a blogger then there is a question you will need to ask yourself. “If you had to start from scratch, what are the steps that you would take to build a Global engaged audience?” read more (jeffbullas.com)

3. Social Media training, in a nutshell.Much of what I do involves teaching executives how to use Social Media in their day to day business activities. I help Marketing managers integrate social channels into their departments’ activities… read more (thebrandbuilder.wordpress.com)

4. We Are Social’s Monday Mashup #82 The latest Ofcom report focusing on smartphone data confirmed what we already knew: the smartphone is now firmly a part of our daily life. read more (wearesocial.net)

5. How are Travel Brands Using Social Media for Marketing? I have tried to analyze how travel brands are using social media for their marketing campaigns. Here I have considered all brands that generate their revenues explicitly from customer travel… read more (socialmediatoday.com)

Digital

1. A 9/11 Memorial App Re-Creates The Twin Towers’ SilhouettesAs the anniversary of 9/11 nears, a lifelong New Yorker has developed an iPhone app to simulate the experience of seeing the glorious towers first-hand.
read more (fastcodesign.com)

2. Images of Android’s Ice Cream Sandwich leaked, reveal sharp interfaceWith the impending release of Apple’s iOS 5, no one actually thought Google would sit tight with Android, letting the new iPhones get all the press. read more (digitaltrends.com)

3. Nike+ Dynamic Run PaintingsI’m a sucker for data visualisations, and here is a pretty cool one created with 12 months worth of Nike+ run data from NYC, set as both a digital installation in-store and… read more (digitalbuzzblog.com)

4. Quick Stat: US Online Sales to Reach $188.1 Billion This YearUS online shopping dollars, excluding travel, digital downloads and event tickets, will exceed $188 billion this year, according to eMarketer data published in April. Growth will drop to 13.7%. read more (emarketer.com)

5. Onlive ‘cloud console’ to get UK launchOnlive is to launch its cloud-based gaming service in the UK on 22 September. The system, which has been available in the United States for more than a year, allows users to play games without a console. read more ( bbc.co.uk)