Top 5 No. 4

QR codes, RFID Tags,
Flexible Brand Systems
and inflight wireless
movie streaming!

Check out our Top 5; the best links, articles, images, videos that we found online this week. 1 August 2011.

Branding

1. Brand Strategy: Win By Creating New ValueMany marketing people are obsessive about the urgent work of competing rather than the more important work of creating. Brand owners and managers are busy people! They’re busy everyday in back-to-back… read more (brandingstrategyinsider.com)

2. Heide Museum of Modern ArtHere’s a design approach from 2006 that caught my eye. “The brand mark is made up a combination of fixed and flexible elements. The Heide script…
read more (logodesignlove.com)

3. Urban Outfitters they change their brand every six months. Say what?! Urban Outfitters has an incredible lifestyle concept which is a reflection of the way our customers shop, their wardrobes and their lifestyle objects. read more (identitydesigned.com)

4. W & Cie’s Tribute to BrandsWe interrupt this Summer break to bring you a fun project. The new Paris office of W&Cie, a design and advertising agency, have been decked in a very ambitious tribute to brands. read more (underconsideration.com)

5. A TV Icon Turns 30, But Do Kids Still Want Their MTV?On August 1st, 1981, at 12:01 a.m., MTV: Music Television launched and changed the face of television, music and branding. That means the brand that once typified youth rebellion is… read more (brandchannel.com)

Marketing and Advertising

1. Vintage Products Employ QR Codes To Share Celebrity Stories As a way to connect shoppers with the stories behind the items being sold, Oxfam partnered with Tales of Things to create QR code tags for many of the celebrity donations. read more (psfk.com)

2. Bell Tea tries to snare young drinkers with new campaign Readers might not have been too complimentary when it came to the new packaging design for Bell Original tea, but the company’s marketing attempt to reach the kiddie demographic… read more (stoppress.co.nz)

3. 13 Business Leaders Who Failed Before They SucceededIt’s often said that success is 10 percent inspiration and 90 percent perspiration. For these 13 eventual business successes, it might be said that success is ninety percent failure… read more (openforum.com)

4. How to Market a Brand New ProductWhen TV commercials for the Snuggie launched in October of 2008, they were difficult to take seriously. For anyone with an extra sweatshirt in their closet, a lounging woman’s debate between keeping her… read more (inc.com)

5. Sky pins ears back, shows more toe than roman sandalIf you were watching the All Blacks vs South Africa test on Saturday, you may have noticed what appeared to be yet another earnest, borderline homo-erotic rugby-themed ad… read more (stoppress.co.nz)

Design

1. Featured designer: Andrew ByromAndrew Byrom is a british graphic designer and typographer who can see letters in nearly every object near him. He creates original fonts that are really worth a look. read more (designer-daily.com)

2. Minimalist Fairy Tale PostersWhen you combine classic fairy tales or fables and minimalism you have something special. With just the right amount of cleverness, these posters by Christian Jackson… read more (mymodernmet.com)

3. These Brands Allow Users To Design Them. How’d They Pull It Off?Two bold new logo and branding experiments allow users to redesign the mark. So how are designers approaching the launch of a community, rather than just a design? read more (fastcodesign.com)

4. Kiwi designers – NohoWhat a find! The above images are just a sampling of what New Zealand furniture designers Noho offer. (Of course, I picked out their many pieces that have a Scandinavian and mid-century feel.) read more (newzealanddesignblog.com)

5. Glenn Ligon: AMERICAThis past spring the Whitney Museum unveiled an exhibition called Glenn Ligon: AMERICA, which is the first comprehensive mid-career retrospective devoted to the eponymous New York-based artist. read more (designenvy.aiga.org)

Social Media

1. Some quick handy stats about social media and lead generationIf you either haven’t downloaded Hubspot’s “State of Inbound Marketing” report, this week is as good as any to get a glimpse at the evolution of social media’s importance in the world of business. read more (thebrandbuilder.wordpress.com)

2. 7 Ways to Market on Facebook Organically Organic has become a popular word over the past decade and you will often stumble across organic farms, organic markets and of course organic…
read more (jeffbullas.com)

3. Social Media for Business: This Week in Social MediaWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the best… read more (socialmediaexaminer.com)

4. Report: The Rise of the Social AdvertisingWe are entering the beginning of the end of the destination web as we have known it. Consumers increasingly spend time in their email inboxes and visiting traditional websites… read more (briansolis.com)

5. How to Create a Facebook Marketing Strategy for a Non ProfitThe rise and rise of Facebook is producing a scramble by marketers in companies and non profits to leverage its huge global database, passionate communities and traffic generated by its 750 million users. read more (effbullas.com)

Digital

1. Face recognition technology can reveal much more than your imageResearchers could identify people based on nothing more than a photo, as well as predict part of their Social Security numbers. Face recognition software has been available for a while… read more (digitaltrends.com)

2. Keeping Up With The Times, Malls Embrace TechnologyThe world’s largest mall owners are harnessing digital technology to stem an erosion in their tenant base by online retailing and keep shoppers coming…
read more (bloomberg.com)

3. Online Retailer of the Week: WantworthyA new start-up shopping tool, Wantworthy, might put the days of stressful gift-buying to rest — for good. The site lets users put together personal wish-lists of items from anywhere on the internet. read more (thehighlow.com)

4. In-flight movie streaming coming to American AirlinesTired of watching Cats & Dogs: The Revenge Of Kitty Galore every time you hop on a flight? American Airlines is rolling out a new program to bring more choices to consumers seeking entertainment options… read more (digitaltrends.com)

5. Check out this hotel’s Facebook obsessed RFID campaign in IbizaGuests can tag photos, check in on Facebook Places and share their wonderful holiday moments without carrying a computer or phone around with them… read more (thenextweb.com)