Top 5 No. 8

Branded Streakers
Diet Coke Rebrand
Near Field Comms
B2B Marketing
+ even more than eva!

Check out our Top 5; the best links, articles, images, videos that we found online this week. 29 August 2011.

Branding

1. The undeniable perfection of simplicity….
I have been reading a lot lately about brand value, and different ideas around how you go about making sure that the market is aware of, understands, and embraces your product and brand. read more (ideationz.wordpress.com)

2. Branded Streakers Beware: If you are headed to New Zealand in the next two months — for the seventh Rugby World Cup — you might want to leave any branded clothing at home for fear that you may be accused of ambush marketing. read more (brandchannel.com)

3. With Zipcar on Board, Ford Gets Wise to Whys of Gen Y Ford signed a deal with Zipcar that will supply the car-sharing service with up to 1,000 Focus sedans and Explorer SUVs to Zipcar locations on 250 college and university campuses in the United States. read more (brandchannel.com)

4. Keys To Building Brand Awareness Marketing communication is mostly to increase brand awareness so all forms of marketing communication from advertising and publicity to WoM and social media interaction can increase brand awareness. read more (brandingstrategyinsider.com)

5. Massive Diet Coke This coming September, to celebrate Coca-Cola’s 125th anniversary, the company will be introducing a limited-edition design of Diet Coke that will be on shelves for an as of yet undisclosed period of time. read more (underconsideration.com)

Social Media

1. How Travelers Use In-Flight Wi-Fi [INFOGRAPHIC]
With the rise of in-flight Wi-Fi, today’s jetsetters no longer have to forgo Internet connectivity at 35,000 feet. How are we using this modern convenience?
read more (mashable.com)

2. Email Newsletters: Best Practices for Small Businesses According to Exact Target data, 42 percent of subscribers are more likely to buy from a company after subscribing to their e-mails. So, it’s a safe bet for your business to continue sending out newsletters. However… read more (openforum.com)

3. Brands and Twitter – how they work together Smart brands have always recognized that successful branding and marketing comes from using a suitable mix of mediums based on an intelligent strategy. Twitter is just one such medium… read more (wallblog.co.uk)

4. IKEA’s innovative new campaign is good – but doesn’t go far enough IKEA have recently launched their ‘Go Happy To Bed’ campaign – which focuses on an integration of Facebook Connect with YouTube. read more (usefulsocialmedia.com)

5. Logo & Branding: Riverside Museum B2B marketers are constantly looking for ways to do their jobs better. Read on, and think about how you can address the whys in your B2B company. read more (socialmediab2b.com)

Digital

1. Why QR Codes are here to stay If you raise the subject of QR codes among tech early adopters, you are likely to elicit a passionate response. Some people think QR codes, those scanable black and white squares… read more (mashable.com)

2. Frictionless: How NFC is going to change the world (NFC Infographic) Near Field Communications (NFC) allows two devices embedded with chips to transmit small pieces of data between each other when they are in close proximity. E.g. credit card information, coupons, tickets… read more (nfcrumors.com)

3. 1800 Flowers: Flowers From Facebook Friends Here is a great initiative from 1800 Flowers who are well known as a pioneer in social commerce, being one of the first to launch a Facebook store. So to showcase their same day delivery capabilities… read more (digitalbuzzblog.com)

4. PSFK’s Future Of Retail Report 2011 & Presentations The 2011 issue of the Future of Retail report is designed to inspire anyone involved in creating touchpoints that lead a customer through the purchase path. While there are tremendous… read more (psfk.com)

5. Making Your B2B Marketing Footprint [Infographic] As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand? read more (olmblog.com)

Design

1. The Windsor Super Market Brand (process publicated) Instead of just posting the logo, some images and analyzing it a bit here on this blog, I am able to take a deeper dive into their thinking and approach. read more (designenvy.aiga.org)

2. Red Square Agency If our new business papers were any fresher, you’d want to chew them like Orbit. Because we are freakish about details, love rewarding anyone who is nice enough to pay attention to us… read more (lovelystationery.com)

3. Welcome to Pyongyang How do you photograph one of the most secretive countries in the world? For Charlie Crane the answer was simple, photograph what they want you to see. If there is no possibility of getting underneath the surface… read more (bumbumbum.me)

4. Rounded Loft by A1 Architects I pretty much fell in love with this loft when I first laid eyes on it. The stainless steel netting! The bookcases! The roundy stairs! Located in Prague, Czech Republic, this loft is located in an attic space… read more (design-milk.com)

5. 18 creative mirror designs Mirrors are usually not the item that will get the most attention in your house or appartment. This is probably because we normally consider the functional aspect when buying a mirror, not really its design. read more (designer-daily.com)

Advertising and Marketing

1. Ad of the Day: Burger King
There’s nothing funnier than a very manly man doing very un-manly things—or at least, advertisers seem to think so, given how often that theme pops up in ads. read more (adweek.com)

2. Joe Gebbia Tells The Airbnb Story Airbnb, the website where people can list or book any space from a couch to a castle for an overnight stay, is an idea that began in a Moleskine notebook.
read more (psfk.com)

3. Orcon feels the e-heat over Genius as corporate fail escalates First Orcon and DraftFCB got a serve from HeyDay for getting the date the internet was born in New Zealand wrong in its recent TVC. And now it’s in the eye of a social media storm. read more (stoppress.co.nz)

4. Young people favour brands involved in riots clean-up Brands including M&S, Sainsbury’s and Starbucks, which participated in the clean-up effort after last month’s riots across England, are now seen more favourably by young people, claims a survey. read more (marketingmagazine.co.uk)

5. Hair Salon Defends Domestic Violence Ad, but Apologizes Too A hair salon in Edmonton, Alberta, is getting quite snippy this week following international outrage over a new ad that features a woman with a black eye getting a diamond necklace from her partner. read more (adweek.com)