Top 5 No. 24

Has your brand got
meaningful engagement?
Why you should be scared of SOPA.
Social Media Strategies for 2012.
Mobile shopping increases 3 fold!
Fast food: ads vs reality.

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Branding

1. Branding is Blurry As brands become more human through social media, the lines between our professional and personal selves, and between a company’s brand and its employees’ brands are blurring. Here’s how to navigate the chaos (sparksheet.com)

2. The opposite of engagement… Apparently 40% to 60% of employees are either disengaged or pursuing alternative career options. So with a world economy in a state of flatline why are employers not doing a better job of engaging with their staff? (ideationz.me)

3. Brands Must Have A Meaningful Difference A meaningful difference is one that provides a brand with a meaning that is likely to have an influence on a person’s brand choice. So to build value, give people a reason to cherish your brand. Here’s how (brandingstrategyinsider.com)

4. Finding a core purpose when your product isn’t that inspiring Companies with a core purpose attract the best talent, weather storms, and relentlessly delight customers in a market of ever changing tastes and values. If you’re product isn’t a natural do you know how to make it better? (corporateedge.com)

5. The 5 Basic Building Blocks For Branding Your Startup The branding process is not complex in itself, but it does bring up difficult and complex discussions about who you are and what you want to achieve and how to express that through language, interactions, and design. (fastcodesign.com)

Digital

1. What is the SOPA bill all about? The Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) are two bills that sound like they have a mildly positive aim but, in reality, have serious potential to negatively change the internet as we know it. (lifehacker.com)

2. How Microsoft is creating Minority Report storefronts Remember that scene in Minority Report where Tom Cruise walks into a store and a cheery face on a video screen turns to him and asks how those assorted tank tops worked out for him? Well Microsoft is doing it. (mashable.com)

3. Electronic tags help prevent disabled parking abuse CPT have developed a system in which electronic tags are fitted to disabled drivers’ cars while sensors instantly notify parking attendants if a non-disabled driver enters a reserved parking bay. (springwise.com)

4. Heineken: Personalised QR Code T-Shirts The Heineken U-Code Dome helps users setup, personalise and print their own QR code stickers that would, when scanned by any other persona at the festival, connect strangers together to hopefully start a conversation (digitalbuzzblog.com)

5. CES 2012: The Rise Of Smart TV If you’re planning to buy a TV set this year, then whether you realise it or not, it’s almost certain to come with the ability to hook up to the internet – to browse sites such as Facebook, YouTube or Wikipedia. (psfk.com)

Social Media

1. UH, OH! Facebook Pages Only Reach 17% Of Fans Hopefully by now, we don’t have to tell you that you aren’t visible to all your page fans when you post, and most of fans never go back to a Facebook page after they’ve initially liked it. (allfacebook.com)

2. Want to Avoid Getting Banned on Social Media? Learn the Rules For as long as I have been actively participating in social media, I have determined that no one is ever immune from getting banned. Here’s how to be part of the inner circle and stay there. (mashable.com)

3. 6 Tips to Make an Awesome Impact with Social Media With the use of some easy methods, online tools, and a hint of discipline you can take less of your time and make a bigger impact. Interested? I thought you might be. Here are some tips to help your online voice resonate. (jeffbullas.com)

4. 9 Small Business Social Media Success Stories This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices. Curious? Read on! (socialmediaexaminer.com)

5. Social Media Strategies to Define a Successful 2012 While everyone else is busy thinking about or already breaking their New Year resolutions, it’s time for us to take a moment to rethink what it is we can really do better now and over the next 12 months. (briansolis.com)

Advertising and Marketing

1. Ice Bar Co. wins Ad Impact Award—and plenty of mature customers It may be the new kid on the ice block, but Tip Top’s campaign for the Ice Bar Co., (thanks Colenso BBDO), overshadowed the rest of the competition to win the November round of Colmar Brunton’s Ad Impact Award (stoppress.co.nz)

2. Social TV: the next step in advertising Increasing uptake of portable devices, faster broadband speeds and the convenience factor while watching TV are all creating a perfect storm for advertisers. So get ready for interactive commercials. (marque.co.nz)

3. Cafe Lets People Order Via Twitter As we have seen with online ticketing, we are now seeing an opportunity to circumvent the ‘process’ entirely and to expedite physical transactions in a nonlinear way. (psfk.com)

4. 21 Tactics to Increase Blog Traffic It’s easy to build a blog, but hard to build a successful blog with significant traffic. There’s an art to increasing a blog’s traffic, and I felt it compulsory to give back by sharing what we’ve observed. (olmblog.com)

5. Mobile shopping increases nearly threefold A new report out of the UK shows that mobile traffic to retailer websites rocketed by 169% over the Christmas break. Time to think seriously about mobilizing your current site don’t you think? (marketingmagazine.co.uk)

Design

1. Granimator: ustwo Granimator is a creative image maker for the iPad and iPhone. As the user, you select an “artist pack” that features a number of graphic elements to choose from, then customize the hell out of it. (designenvy.aiga.org)

2. Five & Dime identity good enough to eat It’s not often you come across a newly created identity that makes you want to eat it – and luckily for ‘Five & Dime’ they’re a restaurant and café. Enjoy, but don’t look too closely as you may start to drool. (bravo-company.info)

3. Shop Fronts They can be almost poetic, say so much without having a voice. We walk past them often without a second thought but they house so much. An ode to beautiful shop fronts awaits you… (newzealanddesignblog.com)

4. Private Dining With Individual Wooden Restaurant Booths These Amsterdam-based train cabin-style dining pods offer patrons a cozy and relaxed place to eat, and their unfinished timber frames create an earthy and authentic look. (psfk.com)

5. Fast food: ads vs reality In a classic “why they hell didn’t we think of that” moment, a cool photographic project aiming to expose the false promises of fast food advertisements has flown across our screens. Any of these burgers look familiar to you (designer-daily.com)