Top 5 No. 22

NZ trials Facebook's new interface
Could this be the last Kodak Moment?
Augmented Reality of the Future!!!
Stolen Rum sends a letter to Bacardi
A gravity defying watchtower…

If you’re a fan of the Top Five then why not have it delivered directly to your mailbox every Friday?

You can subscribe to updates over there, to the right, yep that’s it, a little further, nearly there… underneath the ‘related tags’ section. There you go.



1. Brand Management: The Last Kodak Moment? Let’s pay respects to Eastman Kodak which appears to be rapidly fading into black, the victim of it’s own arrogance and the forces of creative destruction raging in our digital age. read more (

2. Unilever icons explained Unilever, the Anglo Dutch company with a portfolio of well known brands within nutrition, hygiene, and personal care. They appointed Wolff Olins to help create a new brand… read more (

3. DeLorean goes back to the future with a slew of licensing deals Dust off that Member’s Only jacket, and spike up your Flock of Seagulls hairdo—the DeLorean is back in a big way. The marketer of the iconic ’80s sports car is taking advantage of… read more (

4. Olli Salumeria Business Cards Yael Miller, from Miller Creative, designed these gorgeous business cards for Olli Salumeria, a salumeria that makes dry-cured salumi in Virginia. Though the outcome is, dare we say stunning, these cards… read more (

5. StumbleUpon Stumbles on Hidden Shape The old logo was pretty lame but not entirely terrible, especially considering all the crap logos that came out from 1999 to 2001. The concept behind the logo was the idea of… read more (

Social Media

1. The Latest 15 Facts and Figures on Facebook Facebook continues to turn the web upside down as the third phase of the web continues to mature. The first phase of the web started with portals such as Yahoo and AOL… read more (

2. Facebook trials timeline in NZ Facebook is trialling its new timeline on Kiwis before unleashing it on the world. Kiwi Facebook users will become the first worldwide to experience the timeline product when… read more (

3. 5 Companies That Are Rocking Social Media I thought it might be interesting to take a look at some of the lesser-knowns and why they’ve had success, either on an ongoing basis or with some one-off efforts that stood out. read more (

4. 20 Social Media Marketing Do’s & Don’ts It is no longer a question of IF companies should execute a social media strategy. The question for most companies is HOW to best execute a meaningful and… read more (

5. The State of Social Marketing 2011 – 2012 At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative… read more (


1. Augmented Mirror of the Future Reflects You and Your World The New York Times‘s R&D Lab has developed a digitally enhanced mirror that allows you to interact with personalized data during your morning routine. Unfortunately, the mirror won’t be… read more (

2. BERG Cloud: Hello Little Printer What I love about design is that it can push you towards new, innovative digital experiences, and then pull you right back into the physical world for something that you’d never really consider… read more (

3. Google’s Android racks up its 10 billionth app download More than 10 billion apps have been downloaded from Google’s Android Market. To mark the moment Google said that for the next 10 days it would cut the price of some top apps to 10p each. read more (

4. Windows Store coming with Windows 8 public beta in Feb 2012 Microsoft has announced their new Windows 8 app store, named the Windows Store, will be available as a public beta from February 2012, the same time the new operating system sees its own beta release. read more (

5. Mobile giant says no to Google’s smartphone wallet US telecom titan Verizon is shunning Google’s nascent smartphone wallet, saying the technology reaches too deep into handsets for comfort. Verizon asked the internet giant not to… read more (

Marketing and Advertising

1. The Year in Review There were a host of enthralling PR disasters this year. And, perhaps as a result of all the humans wandering the streets during the Rubber Wool Cup, there was also a noticeable increase in the… read more (

2. The Envy Collection – 12 Days of Advertising 12 Days of Advertising is a series that asks 12 New Zealanders with ad and marketing backgrounds to pick their favorite campaign of 2011 and look into the crystal ball for 2012. read more (

3. Stolen Rum’s bold letter to Bacardi A cheeky guerrilla marketing campaign led by Pead PR hopes to put Stolen Rum on everyone’s lips—including the spirit-making behemoth it’s competing with, Bacardi. read more (

4. 30 Freakiest Ads of 2011 There’s a wide variety this year—from the gross to the creepy, the goofy to the terrifying. We’ve got celebrity actors (Jean-Claude Van Damme, Kristen Schaal, Kate Moss) and celebrity directors. read more (

5. Coopers interactive billboard I’m liking that more and more billboards are becoming interactive. It makes so much sense from an advertising perspective. Bus shelters, point-of-sale, restaurant menus… read more (


1. Gravity-Defying Watchtower Using High-Tech Concrete Sure, it’s pretty, but it’s also an experiment in cutting-edge building tech. When daring architecture and solid engineering come together in a viewing platform, the product can be breathtaking. read more (

2. Burger King Tries Muted Style in Singapore Comfy couches, muted colors, flower-pot lampshades — does that sound like Burger King to you? Well, the Miami-based chain indeed is experimenting with those decorating concepts at a… read more (

3. Nestle Crunch: Paul Frank Stocking Stuffer Nestle Crunch teamed up with Paul Frank Industries (creators of cute characters such as Julius the Monkey and Clancy the Giraffe) for this limited-edition stocking stuffer. read more (

4. 2011 Letterpress Printers Gift Guide This is a post not for admirers of letterpress products, but for the folks actually doing letterpress printing. Crafting high quality work is all about the details. Sometimes the littlest things make… read more (

5. São Paulo Turismo agency’s new identity A very colorful new identity for the Sao Paulo’s Turismo agency. The only problem for me is maybe the readability of the capital P in the logo, but overall I like the various applications of the logo. read more (