Brand Identity

A brand that goes back 150 years. No need to ask questions about heritage. A brand imbued with respect – often unspoken, always present. New Zealand Army.

How should the New Zealand Army brand identity take its place in contemporary society? By finding the balance between grounded stature and dynamic intensity – a meeting place for then and now; a launch pad for the future.

New Zealand Army word mark

New Zealand Army stationary and collateral

Grounded Stature + dynamic intensity

New Zealand Army advertising

Fast forward, rewind, get your feet wet. Be prepared for anything.

New Zealand Army rifleman looking down the scope on a rifle

In the cross-hairs