What do you call a company that, remains true to itself, takes the knocks and gets on with it, never loses sight of where it comes from and always wants to
Built to last.
And what do you call a company that’s built to last?
50 years in business is no mean feat although compared to Johnnie Walker,
1820 and still going strong, they are mere babes.
Here’s how we helped them celebrate.
Rather than use a computer generated model we did it the old fashioned way, created a laser cut model and then photographed it
The invites were french folded and machine sewn down the spine
The Auckland event was held at the Auckland War Memorial Museum. One was also held in Christchurch
Will they all turn up?
Jim Dowell, one of the founders, being interviewed by Carol and John
There were two graphic displays. The first told a story...
...and the second, the company's development across the decades
Timeline featured multi-layered information
Guests were given gift boxes. Displayed together they formed a striking graphic pattern
Gift boxes contained a piece of cake and when opened formed a handy plate
An A7 12 pager, adhered to the top of the gift box, told the MacDow story
Inside booklet – bold typographic statements