As a specialist insurance provider in the transport sector Lumley wanted to consolidate its position and increase market share.
A number of campaigns were launched which helped to raise the company’s profile, which had been lagging, to convey an array of compelling messages that spoke to the company’s expertise and experience
The offerings and the audiences were diverse so the propositions and language were supported by a variety of images. Not just photographs, but graphics and type. This enabled us to create targeted communication, which importantly got results.