Transport Campaign
50 years in the driving seat
As a specialist insurance provider in the transport sector Lumley wanted to consolidate its position and increase market share.
A number of campaigns were launched which helped to raise the company’s profile, which had been lagging, to convey an array of compelling messages that spoke to the company’s expertise and experience
The offerings and the audiences were diverse so the propositions and language were supported by a variety of images. Not just photographs, but graphics and type. This enabled us to create targeted communication, which importantly got results.
Lezlie Mearns
Lezlie is a marketer, strategist, brander and leader. Noted as much for her passion as her ability to persuade, she is Marque’s heart and head. Lezlie led the rebranding of WINZ, NZ Army and NZTE. lezliem@marque.co.nz
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