As a branding agency we’re lucky enough to work with corporates and start-ups to help them develop innovative and disruptive new ideas. We’re currently working on a handful of exciting projects in the financial sector. Naturally we can’t go into specifics, but working on these projects has highlighted a frustration of mine. Despite Tesco’s efforts, why is the rate of innovation within the New Zealand grocery sector so far behind other sectors, such as finance, telecomunications, transport and medical? Last week our creative director and I had lunch with a member of the Spark Ventures team to chew the fat about how the brand creates new products. After the rebrand from Telecom to Spark, the company realised that to stay relevant and ahead of the competition, they needed to innovate, which meant creating products that complement their existing offerings and creating others that are new to the business.
Spark Ventures is working on the following products:
These ideas are an example of how a company taps into the innovation ambition matrix, which you can see below.
Progressive Enterprises and Foodstuffs are the largest suppliers of groceries in New Zealand. Like Vodafone and Spark before 2Degrees jumped into the ring, they’re a duopoly, which means they have a limited appetite for innovation.
In recent years Countdown (Progressive) introduced online shopping and delivery. This was a good start, but what’s next?
New World (Foodstuffs) introduced Park Safe a programme designed to “enhance safety for both drivers and pedestrians at New World car parks” and the New World Club Card.
Assuming Progressive Enterprises and Foodstuffs are reading this, and I know some of them do, here are some starters for ten:
I don’t think Progressive Enterprises or Foodstuffs really understand what they can be. Perhaps they’re afraid to make the change or maybe there isn’t enough competition pushing them. When I think about the things I dislike the most, grocery shopping and refuelling my car top the list. Cooking and eating food, are such wonderfully important parts of our lives, so why should the purchasing experience feel like a punishment?