Auckland Story

1 July 2017
Auckland Story
Brand stories

Brand stories come in different guises.

Whatever the form, they shouldn’t be afraid of taking a position or indulging in a little hyperbole. Some will date or require revision, while others will stand the test of time.

Warren wrote this piece about Auckland 12 years ago, but in light of a recent event (the America's Cup win) he decided to give it another airing.